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CEO and Founder

Aaron brings 12+ years of business growth and transformation experience across several industries and countries. He previously served as Client Service Director on the consulting arm of a NYSE listed resourcing firm, where built and managed relationships with C-Level stakeholders by advising them on Digitization, Process Automation, and Change Management. He also served as VP of Corporate Development at a transnational manufacturing firm, where he was responsible for 2 disruptive new product launches, engineering a new business segment, and building several strategic upstream and downstream partnerships. He holds an MBA from the University of Warwick with specializations in Venture Creation and Strategy + Ops. Aaron is deeply passionate about analyzing market and technology trends to identify areas of opportunity, and bringing together the people, processes, and partnerships needed to monetize them.

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Technology Lead

Sydney brings 14+ years of experience over multiple domains; from marketing, to customer service, to administration before finally discovering her passion for full stack web development! Her approach to writing code stems from an inherently creative approach, with a deep focus on end to end user experience. Sydney is passionate about using her skills as a developer to solve real world problems, finding ways to make processes more efficient, and caring for her cat, Tabitha!

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Head of Customer Success

Saidi has 10+ years of managerial and supervisory experience in the construction industry, prioritizing complex projects with high social and cultural impact. She has previously worked as Project Manager for a not-for-profit where she spearheaded an initiative to build 100 homes in Dominica in the aftermath of Hurricane Maria.   She has also managed and coordinated cross-functional teams for the successful development of residential and commercial projects, as well as historic restorations.  Through this experience, she brings to Xela Technologies a record of excellence in customer service, stakeholder engagement, logistics, quality management and project management.  Saidi holds a MBA from the University of Warwick, where she served as a WBS Ambassador to ESADE Business School.  Having lived in 6 countries, Saidi has a profound understanding of the world as a global village and is deeply passionate about people, culture, and process innovation.

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